PRSSA is proud to announce that what was previously known as the Blog is now to be known as Progressions. Progressions will serve as an enhanced communication vehicle for PRSSA members, Advisers, students and professionals. Progressions will make content more accessible to members by growing the platform as a place to give and receive tips [...]
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RSS feed for this sectionCreating Award-Winning Public Relations Campaigns
on April 5, 2012
I was recently named PRWeek’s Student of the Year, earning $5,000 and an internship with Hill & Knowlton Strategies. My winning submission was a public relations campaign created to help Ford reach millennials across the country. Most public relations students will plan a campaign before they graduate, whether it’s for a competition, a class or [...]
Motivated? Dedicated? Run for PRSSA National Committee
on February 9, 2012
Ever wondered who manages much of the PRSSA member benefits and national initiatives? The PRSSA National Committee leads these important professional development opportunities. Interested in contributing to national leadership? If you are a motivated student and dedicated Chapter member, running for the National Committee at the PRSSA 2012 National Assembly could be just the thing [...]
Tips and Directions for Submitting Chapter News in Video Format
on December 6, 2011
PRSSA Chapter News is a great way to share your successes, accomplishments and goals with other Chapters across the nation. If your Chapter launches a new program, a new executive board, or a new client, you can submit a Chapter News release via press release for the PRSSA website or video for the PRSSA YouTube [...]
State of the Society Update from the PRSSA National President
on September 6, 2011
My blog post this month is a State of the Society address – updates about PRSSA and guidance on how we can actively work to advance the long-term growth of our Society. FACT: Although increasing, less than 10 percent of members apply for PRSSA scholarships and awards During the next couple of months, educate your [...]
Past Presidents Remember Betsy Plank
on June 1, 2010
Following the announcement that Betsy Plank, APR, Fellow PRSA, passed away this weekend, the people Betsy inspired, mentored and guided have been posting their memories about the godmother of PRSSA. Among the people Betsy took great pride in were PRSSA National Presidents. Below are a collection of thoughts and memories from PRSSA National Presidents — [...]
Tips on Executing a Campaign
on April 5, 2010
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company [...]
Managing a Crisis
on January 7, 2010
In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in yesterday’s New York Times, a student in New York found bags of brand new, yet [...]
What To Look Out For In 2010
on December 23, 2009
In 2009, the public relations industry had to change and adapt to meet the growing needs of companies and organizations in the midst of one of the worst recessions in the country’s history. In the next year, our profession will continue to evolve. These changes directly impact those seeking a career in the profession. Here [...]
Does Public Relations Have a Competitive Advantage?
on April 21, 2008
Let’s face it, United States’ economy is not looking too hot. Each month accounts for another record loss of jobs, banks are announcing losses of billions of dollars due to the sub-prime mortgage and credit crunch, and it seems that industries are beginning to brace for worse things to come. Also, the jobs many Americans [...]
