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An Audience Missed in a Protest

The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the […]

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Hurricane Harvey: The PR Rundown for a Large Disaster

On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals […]

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Where Heineken Flourished and Pepsi Failed

There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]

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The Challenge of Fake News

When the phrase “fake news” first emerged, I thought it was literally fake news. I thought, “How could the journalism and communications industry allow such a thing as fake news to become so popular?” As an undergraduate public relations student at the University of Florida, our program has a heavy focus on writing. In a […]

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Parman and West Join Forces to Honor Summar

This article was originally published in the University of Tennessee-Knoxville newsletter. You can find it here. Two 1994 University of Tennessee Public Relations alumni, Travis Parman and Mary Beth West, have joined forces to honor Dwayne Summar by increasing funding for the existing Dwayne Summar Public Relations Endowment. Their $35,000 collaborative gift will enrich the […]

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This Is What Makes the Super Bowl So Super

Super Bowl LI was quite the game. From that stunning comeback to Lady Gaga’s performance, it certainly had millions of people talking, tweeting and engaging on social media. But millions of people weren’t just talking about the game — some of the public relations campaigns and ads sparked conversations as well. One of the biggest […]

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The Facts About ‘Alternative Facts’

The foundation of good public relations is facts. Facts do not bend, they do not break, and above all else, they are not fiction. Kellyanne Conway, former campaign manager and current counselor to President Donald Trump, recently referred to comments made by press secretary Sean Spicer as “alternative facts.” Spicer denounced news accounts that attendance […]

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The Influence of the Media in the Presidential Election

The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards […]

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An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question […]

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Starbucks Green Cups: Another Thing People Have Mixed Feelings About

Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed […]

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