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Using Public Relations to Advance Student Affairs Activities

The Student Affairs Department at Middle Tennessee State University (MTSU) defines student affairs as, “educational partnerships and academic support programs that promote student learning and help students integrate academic development and personal growth.” Student affairs professionals apply public relations without even knowing it. An advising center typically will host an event to encourage students to […]

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Prepare for the School Year Ahead

Ah, summer. A time all college students look forward to — dreaming of summer days at the pool or beach and the joys of having no class for three months. These three months give students an ample amount of time to look back at the previous year and to get ready for the school year […]

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From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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Finding Your Public Relations Niche

Public relations professionals can delve into many different areas of the industry. College students have the opportunity to further focus their studies by adding minors to their education, which can help craft greater knowledge both personally and professionally. Minors allow one to explore other areas of interest and link together multiple disciplines. This helps prepare […]

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How to Survive Finals Week

It’s finally December and we’ve survived a semester full of meetings, papers, projects, fundraising, recruiting, planning, working part-time and dealing with everyday responsibilities. It seems like 2016 has flown by, but these next two weeks always seem to drag on. So as we stress, cry and wish it was winter break already, here are a […]

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Mastering Public Relations Education: Why I Chose to Pursue Graduate Studies

A month has passed since I earned a Master of Science in Public Relations, and I’m still in awe. As I reflect on my journey through advanced studies, I think about frequently asked questions from educators, peers and professionals, the most popular being, “Why did you choose to pursue graduate school?” I have presented and […]

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A College Freshman’s Perspective on the Benefits of Joining PRSSA

On a large campus with over a thousand student organizations, the options were endless and everyone seemed so passionate. With so many opportunities, how was I supposed to know what was right for me? Before I started my first semester, I was determined to figure out if public relations was the right major for me, […]

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5 Reasons I Changed My Major to Public Relations

I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing […]

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Get Busy: The Importance of Time Management in College

Being a part of college athletics is a life changing experience. Along with the countless hours of rehabilitation, athletic advising meetings, conditioning and practice times, it is essential to find “free time” to be involved in extracurricular activities as an aspiring public relations professional. This year, I am working in athletic communications for the Division […]

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Practicing Media Relations: Building Relationships with Your Campus Newspaper

We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s […]

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