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PRSSA 2019 National Assembly Reflection

I jumped at the chance to attend the PRSSA 2019 National Assembly when my Chapter president first asked for volunteers. I was eager to have another national PRSSA event under my belt. As the date approached, I began to question my decision to travel across the country for a conference that, to my knowledge, mostly […]

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An Experience of a Lifetime

A room full of uplifting, inspiring professionals greeted me upon arrival at the PRSSA National Assembly held in Portland, Oregon. Four days later, I flew back to Columbus, Ohio with dozens of contacts, new friends, an overflowing file of creative ideas and the knowledge that indeed, I’m in the right place and this is the […]

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What I Didn’t Expect to Learn from National Conference

In the fall of 2017, I was a first-time sophomore on my Chapter’s executive board. Our Chapter had decided to go to the annual PRSSA National Conference and I couldn’t be more excited to attend. I paid a fee, packed my bags and hoped in a van with seven other Chapter members to take the […]

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What It Means to Be #PRoud: Celebrating Diverse Voices in Public Relations

As the vice president of events and fundraising, I oversee the Regional Conferences that PRSSA endorses each spring. While attending the events in Boston and Chicago as the official delegate from the National Committee, I’m grateful to have taken part in conversations about covering, bringing your most authentic self to work, and educating people of […]

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#TechTalk: Reflections from the PR Reboot Regional Conference

One of the hottest industries right now is undeniably the technology industry. When I think of tech, I think of things ranging from SpaceX rockets expanding our horizons to Artificial Intelligence changing our quality of life, to 5G, a technology that will interconnect our world more than ever before. There’s so much more to tech […]

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The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows […]

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How Rebranding Your Chapter Can Increase Your Reach

Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and […]

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Build an Award-Winning Executive Board

One of my first jobs was working for the Chamber of Commerce in the small town I grew up in. Here, I learned many valuable lessons and got an inside look at how businesses function. I saw numerous examples of how to be an effective leader and what not to say if I wanted to […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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Three Ways to Get Involved With Your Local PRSA Chapter

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Graduation is around the corner and the job search is on! But what happens after you secure your first gig? It is important to stay involved in professional organizations like PRSA even after graduation for continued […]

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