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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, […]

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Diversity and Inclusion Training for Public Relations Pros [PRSSA 2019 National Assembly recap]

Session: D&I Training for PRos Presenter: Ben Duncan, Oregon Public Health Institute The phrase “diversity and inclusion” has been thrown around a lot in the public relations industry, especially in recent years. In a time when it is easy to be divided, working professionals have had to ask the hard questions about the culture and […]

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How To Be a True Professional

Professional development is a broad term used to describe or inform someone on how to appear and behave professionally. With the PRSSA International Conference coming up, this area of professionalism is super important for how you’ll go about networking and meeting new people. Professional development is an ongoing process that not only helps you build […]

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What to do After Graduation

What do I know about graduation? I’m just a student myself, making the decisions we all make. So, I started asking people for advice. After talking with several professionals, I’ve compiled a few steps for you. Define your options Imagine you are at a buffet. You stare at three different food options, read the reviews, […]

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How to Turn Your Passions into a Career

It’s another family gathering. The aunts, uncles and grandparents are all asking the same questions: How’s school? Are you interning? What’s your major again? Will you find a job? What do you want to do after graduation? Are you excited about what you’re doing? With all of these questions, it’s easy to get overwhelmed and […]

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If You’re Happy, I’m Happy

We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable […]

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Fitting in an Internship on a Busy Schedule

Maximum credit hours, PRSSA meetings, homework and the list goes on – PR majors are busy. While your classwork and PRSSA involvement can boost your resume above the rest, an internship may be the critical piece needed to land your dream job down the road. While many think that squeezing in an internship may seem […]

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What I Learned From My Less-Than-Spectacular Internship

Last fall, I interned at a small public relations agency. In all honesty, I didn’t know much about the company. I knew I needed an internship and I really didn’t care who it was with or what I did. Throughout the internship, there were days I sat at my desk wondering, “Am I the problem?” […]

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Three Ways to Prepare for the PRSSA 2019 International Conference

The PRSSA 2019 International Conference is an event that brings communications students from around the world together for professional development and networking. Attendees will have the opportunity to participate in numerous sessions that will shed light on current topics and trends in the field of public relations. In addition, students will be able to attend […]

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