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How to Pivot and Grow during a pandemic

A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused, […]

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In the Game: Chatting Xbox PR and More with Henry Kenney III

One of the great things about pursuing a career in public relations is the opportunity to work with some of your all-time favorite brands in an industry you love. For those of you who know me, my favorite industry is without a doubt the video games industry. I hope to one day use my storytelling […]

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You’ve Completed Your Internship: Now What?

Internships are pivotal steps towards landing the job of your dreams. As public relations students, we need to take full advantage of different internships, extracurriculars and volunteer opportunities. If you’ve recently completed a summer internship, you are probably wondering what to do next. Remain connected with your previous colleagues. One of the most important ways […]

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Generalization or Specialization? How to Determine your Professional Path

“Jack of all trades, master of none.” This phrase’s meaning has shifted since its origination in the late 16th century. During that time period it was virtually an insult, whereas today we admire people who can do almost anything. However, the question arises: should I learn as many skills as I can or should I […]

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Tips for the PRSA Certificate in Principles of Public Relations Exam

When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I […]

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How to Stay Calm While Internship Hunting During a Pandemic

Finding an internship — or even a job — during the COVID-19 pandemic has not been easy. I’m still trying to find my first internship as a junior. With all of this in mind, one has to wonder, “how do you stay calm in this situation?” “I need an internship to graduate college, so what […]

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Launching Your Career and Defining Your Brand During COVID-19

As rising public relations professionals, we are always looking to continue our professional development and further enhance our brand. This year the ongoing COVID-19 pandemic has caused a major disruption for many, and our industry is no exception. Many students have seen internships canceled and recent graduates are facing the tall task of finding a […]

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Five PR Skills to Build at Your Non-PR Part-time Job

Whether it be working a part-time job for extra cash or juggling multiple gigs in order to help your family or even working for enjoyment, people don’t always have a job in their career field. However, amidst pressure to gain real-world experience and hone the necessary skills for a communications profession, many may feel like […]

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My Virtual Internship With the State Fair of Texas

  This past semester led to a new and unusual college experience amid the COVID-19 pandemic. My bedroom became my classroom and my class discussions became Zoom breakout rooms. As the world moved virtual, I wondered what the future of internships would hold. As a college student, internships are a vital way to gain real-world […]

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How to Still Get Your Dream Job in a COVID-19 World

  “What do you want to be when you grow up?” You’ve heard this question your whole life. You’ve dreamed and hoped for what the future held and now, after sifting through options, you have a better idea of what you really want. Plus, you’ve put in years of work to get there. Yet, just […]

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