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Reverse Marketing: An Unexpected but Very Effective PR Strategy

In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran […]

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Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

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Local Bands and the Art of Self-Promotion

You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, […]

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Five Easy Ways Canva Can Help Branding

College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every […]

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“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]

Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing […]

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Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a […]

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Outfits That Can Help Nail an Interview

First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to […]

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How to Successfully Manage Your LinkedIn Profile

With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we […]

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Post-Grad Job Scams: An Open Letter

It is time we all take an honest step for transparency in the job search realm for young professionals. To the recent graduates or soon-to-be graduates, I hope this message finds you all well. After much thought and consideration, it is time to discuss the not-so-glamourous parts of post-grad life. To begin, this post is […]

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Andrew Cook behind a PRSSA podium

3 Tips from Recent Graduates to Save Yourself the Post-Grad Panic Attack

You have two semesters until graduation, a mediocre internship and no set plans for the future – anxiety sets in. Sound familiar? Feeling lost about where to intern or what career path to take? Two recent graduates, who landed jobs at the largest privately held agency in the world, light the way to show us […]

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