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Strategic Writing for Public Relations Practitioners

As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for […]

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10 Tips to Effective Writing

There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you […]

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Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these […]

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Merry Pitchmas: Effectively Pitching During the Holiday Season

The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here […]

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Twitter Chat Recap — Quality Writing: The Cornerstone of an Effective PR Professional

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Shonali Burke (tweeting from @shonali), PRSSA National Publications Editor in Chief Emma Finkbeiner (tweeting from @efink101) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the […]

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I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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July Monthly Reading Round-Up — Burson-Marsteller Prepares for Cuba Market Entry, Lindsey Graham Shows You How to Destroy Your Phone, Millennials <3 Diversity

When did July end and August begin? Another month has passed and here are the top eight articles you may have missed: 1. Burson-Marsteller Launches Cuba Specialty Group Author: Tonya Garcia Publication: PR Newser After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to […]

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Journalism in 140 Characters: Being Aware of Your Social Media News Sources

Social media is ubiquitous; it has a certain appeal that draws you in and connects users, allowing them to interact across the world. It serves as an endless source of what goes on in the daily lives of our family, friends and even strangers. Social media content ranges from a delicious looking meal tagged with […]

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5 Reasons to Write for Your Student Newspaper

With participation in student-run firms and internships taking precedence in the “free time” of public relations majors, writing for your school’s newspaper may seem like a waste of time, but I assure you it is not. This past year, I served as an editor of my school’s student newspaper, the Yellow Jacket. Through this experience, […]

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June Monthly Reading Round-Up — Caitlyn Jenner’s PR Strategy, Inspiration From Dad, Climate Change Crusaders

Another month has flown by and so have plenty of articles related to our ever growing and changing field of public relations. Even in the summer months we are often busy and bombarded by enough news to remember to check top sites and blogs for specific industry news. This marks the beginning of a new […]

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