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4 Ways Your Chapter Can Participate in Diversity Month

Hold a Diversity Meeting Everyone is different not only on the outside, but also on the inside. Coming together as a Chapter and discussing ways to encourage and express diversity allows each member to feel like they are represented. A great way to let everyone express their diversity is by asking each member to define […]

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Recognize Diversity Through #HumansofPRSSA

Growing up, I remember one of my family’s favorite games to play at the dinner table was “the person game,” commonly known as Guess Who. The game starts with a single player thinking of a person while other players ask yes or no questions to try and discover the identity of the person the player […]

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Announcing PRSSA National’s Newest Campaign — #ThisIsPublicRelations

There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved […]

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Sustainability and Public Relations: Earth’s Favorite Love Affair

Understanding Sustainability I’ve gradually developed an interest in sustainability due to my personal experiences. I grew up often playing outdoors, writing notes to leave around my home to turn off the lights and cuddling with any dog I met. My idea of sustainability was that we had to be good to the Earth and all of […]

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Public Relations Pertaining to Lab Rabbits and Other Creatures

The beauty industry has seemingly taken over the world. Skincare and cosmetic industries have come a long way from humbly advertising Palmolive skin-softening soap to housewives across America in the Sunday newspaper. The rise and fame of content-creating beauty bloggers and vloggers (video-bloggers) in the past five years proves that these cosmetic and skincare companies […]

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Ethics Every Day: An Ethics Q & A With Public Relations Professionals

Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations.   Cole Buergi (CB) is the vice president […]

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The #PREthics of Engaging and Compensating Interns

In 1947, the U.S. Supreme Court issued a mandate that the United States Department of Labor must use a six-factor checklist to help determine whether an internship is legal. The six factors included the following: The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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Ethics Every Day: Defining Ethics

September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public […]

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September Twitter Chat Recap: Ethics Every Day

Thank you to everyone who participated in our September 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis  (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

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