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Public Relations Pertaining to Lab Rabbits and Other Creatures

The beauty industry has seemingly taken over the world. Skincare and cosmetic industries have come a long way from humbly advertising Palmolive skin-softening soap to housewives across America in the Sunday newspaper. The rise and fame of content-creating beauty bloggers and vloggers (video-bloggers) in the past five years proves that these cosmetic and skincare companies […]

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Ethics Every Day: An Ethics Q & A With Public Relations Professionals

Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations.   Cole Buergi (CB) is the vice president […]

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The #PREthics of Engaging and Compensating Interns

In 1947, the U.S. Supreme Court issued a mandate that the United States Department of Labor must use a six-factor checklist to help determine whether an internship is legal. The six factors included the following: The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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Ethics Every Day: Defining Ethics

September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public […]

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September Twitter Chat Recap: Ethics Every Day

Thank you to everyone who participated in our September 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis  (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

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Attempted CNBC Bribe Reveals Honesty’s Importance in Public Relations

Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking […]

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Video: Ethics Month Interview with Nonprofit and Corporate Communications Professional Dianne Callahan

Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.

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Why Public Relations Students Need to be More Ethical Than Ever

As public relations students, we need to constantly remind ourselves that the world of communications is more complex than ever before. We may have to go a step further in our ethical practices than our mentors did.  Though these precious people in our lives have done some amazing things, found success and made an impact […]

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Getting to Know the BEPS

In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of […]

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