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What Is the PRSA Code of Ethics?

One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that […]

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3 Tips for Getting Your Chapter Involved in Ethics Month

Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation […]

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Case Studies: The Practice Field for Public Relations

As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can […]

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Pros, Cons and Ethical Dilemmas of Live-Streaming

Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a […]

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Announcing PRSSA National’s Newest Campaign — #ThisIsPublicRelations

There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved […]

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Sustainability and Public Relations: Earth’s Favorite Love Affair

Understanding Sustainability I’ve gradually developed an interest in sustainability due to my personal experiences. I grew up often playing outdoors, writing notes to leave around my home to turn off the lights and cuddling with any dog I met. My idea of sustainability was that we had to be good to the Earth and all of […]

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Public Relations Pertaining to Lab Rabbits and Other Creatures

The beauty industry has seemingly taken over the world. Skincare and cosmetic industries have come a long way from humbly advertising Palmolive skin-softening soap to housewives across America in the Sunday newspaper. The rise and fame of content-creating beauty bloggers and vloggers (video-bloggers) in the past five years proves that these cosmetic and skincare companies […]

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Ethics Every Day: An Ethics Q & A With Public Relations Professionals

Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations.   Cole Buergi (CB) is the vice president […]

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The #PREthics of Engaging and Compensating Interns

In 1947, the U.S. Supreme Court issued a mandate that the United States Department of Labor must use a six-factor checklist to help determine whether an internship is legal. The six factors included the following: The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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