The next time you’re in a meeting, look around and see who’s involved. Website issues? Interactive department. Employee training? Human resources. They’re experts in the subject, they have experience in the field and surely if anyone can solve a problem, it’s the people who know the most about it. This makes sense, of course. Except [...]
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Communicating with Culture
on July 3, 2012
Fact: Social media has made the world a smaller, more interconnected place. #duh Fiction: Cultural lines are being blurred and relaxed, some altogether disappearing. #huh? A person’s culture is evident in every part of his or her life. From the way we do business to how we speak to our friends to the way we select [...]
Understanding Other Industries for Public Relations Success
on March 29, 2012
One thing I have come to learn in my experience in public relations is that you don’t know where this field is going to take you. Never having been particularly interested in math or science, I wouldn’t have imagined myself doing public relations in the engineering sector. However, doing so has been one of the [...]
Lessons From Zambia: Five Keys to Cross-Cultural Communication
on January 26, 2012
Whether you aspire to work at the U.S. Embassy of China or never plan to dip a toe off the continent, cross-cultural communication matters. With the composition of the United States changing rapidly and advancements in technology made every minute, it can be hard to know who you will need to communicate with throughout your [...]
How to Recruit Diverse Members
on August 17, 2011
What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This [...]
Welcome to the Wide World of Public Relations
on July 20, 2011
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event [...]
Historically Black Colleges & Universities: A Winning Investment
on February 20, 2011
There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. [...]
