Archive | Advocacy

RSS feed for this section

Ending the Stigma on Mental Health

The stigma behind mental health is increasing with the number of individuals who have these conditions, and there is a serious lack of education about it. As of right now the mental health definition among the public is in bad shape, and who better to fix this reputation than public relations students? “Mental health includes […]

Read full story · Comments { 0 }

Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications […]

Read full story · Comments { 0 }

What Is the PRSA Code of Ethics?

One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that […]

Read full story · Comments { 1 }

3 Tips for Getting Your Chapter Involved in Ethics Month

Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation […]

Read full story · Comments { 0 }

Case Studies: The Practice Field for Public Relations

As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can […]

Read full story · Comments { 0 }

Pros, Cons and Ethical Dilemmas of Live-Streaming

Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a […]

Read full story · Comments { 0 }

Understanding the Role of Diversity

Diversity Month is a month dedicated to celebrating and embracing diversity within PRSA and PRSSA. In an effort to understand more about the role of diversity in organizations, I contacted Dr. Cheryl Jenkins, associate professor and graduate coordinator at the School of Mass Communication and Journalism at The University of Southern Mississippi and co-author of ”Race […]

Read full story · Comments { 0 }

Why Diversity Is Important

Many of us can agree that diversity is a good thing. Making diversity a goal is, for the most part, a no-brainer. However, we often forget the many reasons why diversity is important in the first place. Here are three reasons why it is important for us to continually encourage diversity. Diversity is more realistic. […]

Read full story · Comments { 0 }

3 Ways to Avoid the “Single Story”

Public relations is all about storytelling. If we aren’t creating awareness or framing conversations, we’re busy questioning and seeking out answers in preparation to do one or the other. Why not bring this same frame of mind to our personal and professional interactions?   We are constantly surrounded by people who are different from us. […]

Read full story · Comments { 0 }

PRSA Grant Funds Diversity in Public Relations Initiative

For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the […]

Read full story · Comments { 0 }