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How Ethics Could Help the NFL Spark Social Change

While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard […]

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Ethics in Professional Sports

It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems […]

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Three Ways the PRSA Code of Ethics is Like Game of Thrones

The PRSA Code of Ethics provides guidelines for how public relations practioners should behave in the industry. These main principles are often considered the backbone of any PR activity and should be apparent in every campaign, tactic and objective we create. Sometimes this isn’t the case and PR practitioners are put in positions where their […]

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The Importance of Diversity in the Workplace

Diversity is a word that immediately stirs up an abundance of thoughts when mentioned – especially in today’s society. While there are many wavering thoughts about diversity, it is both important and inevitable in the workplace. Diversity is what sets everything apart. The key to mastering diversity is to embrace it. You are different from […]

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What Diversity on Campus Means to You: Kent State PRSSA

It seems like diversity is one of the hottest topics right now — and it should be. It’s important to interact with people from diverse backgrounds whose opinions differ from your own. For the 40,000 students that make up Kent State University’s eight campuses, diversity unquestionably plays an important role. Since the Kent State student […]

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Ending the Stigma on Mental Health

The stigma behind mental health is increasing with the number of individuals who have these conditions, and there is a serious lack of education about it. As of right now the mental health definition among the public is in bad shape, and who better to fix this reputation than public relations students? “Mental health includes […]

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Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications […]

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What Is the PRSA Code of Ethics?

One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that […]

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3 Tips for Getting Your Chapter Involved in Ethics Month

Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation […]

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Case Studies: The Practice Field for Public Relations

As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can […]

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