Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Courtesy of USMP PRSSA.

Session: Communication in Government: Our Role in the State

Presenter: Estela Roeder, Consultant in Strategic Communication

Recap: Estela Roeder began her presentation by talking about the function that the communicator has in the State. She proposed this question, “Do we communicate to govern or do we govern to communicate?” She emphasized the development of communication and institutional relations and how communicators are becoming more prepared to work on the latest societal demands. This includes risk management and crisis communication both of which are seen in the government.  

Estela Roeder quoted that there are four types of governments: the authoritarian, the libertarian, the socially responsible and the totalitarian. She gave examples of communication forms for each kind. However, the overall approach that communication should have regardless of the type of government seeks to build dialogues and debates with the public.

She also spoke about the communication issues that exist within the executive branch while citing some statistics from last year. “There is no communication policy in the state,” said Roeder. Therefore she asked students to reflect on the government communication and proposed to focus on the importance of applying strategic communication. Since every political fact generates a communicative reality, approach the citizen and evaluate everything planned.

Takeaways:

  • Communicating is governing
  • Greater influence of the citizen is due to new digital tools.
  • There is little research on government communication.

Aldair Ponce has been a member of PRSSA USMP for more than two years. He loves studying corporate social responsibility and works every day so people can live in a better place.

Courtesy of USMP PRSSA.

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