May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month.

It’s Time to Take the Brand Out of Branded Content

Author: Molly DeWolf Swenson

Publication: AdWeek

With the hype of Pepsi’s latest commercial beginning to die down, many companies are starting to look at the quality of branding and storytelling they use in their campaigns. DeWolf Swenson discusses how good content leads to good storytelling, and how if the story is moving no one will care if it’s promoted or not.   

Photo courtesy of creativecommons.org.

Photo courtesy of creativecommons.org.

Follow these tips to widen your organic reach on Facebook

Author: Laura Roeder

Publication: PR Daily

Interested in growing your company’s Facebook reach without paying for ads and promotions? Ignoring misleading statistics, watching your own data and staying true to your brand are just a few ways to do this.

Be an Open Book: How Being Transparent Can Lead to Likability

Author: Natalie Slyman

Publication: Influence & Co.

Transparency is key in the public relations field but it’s also just as important in representing yourself. As summer begins and you walk into new internships and jobs, remember that you are always representing a brand: yourself.

Career Advice for Recent Graduates from the Pros

Author: Jordan McCrary

Publication: Progressions

As finals and graduations have come to a close, young professionals are now preparing to take on the real world. Follow the advice of the three professionals in this article to give yourself a jumpstart on your career.

How to Craft a Personalized Media Relations Pitch

Author: Gini Dietrich

Publication: Spin Sucks

Crafting relationships with journalists is incredibly important in the public relations industry. Be sure to personalize your messages and pitches to gain the most traction and build the best relationship with your local media outlets.

PR Crisis Management – What’s the Plan?

Author: Jason Tannahil

Publication: Everything PR

Crisis communication is all about being proactive and planning for a crisis before it takes place. This article gives tips to crafting a crisis communications plan.

Photo courtesy of creativecommons.org.

Photo courtesy of creativecommons.org.

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Author: Karla Cook

Publication: Hubspot

This article provides usernames of creative fashion Instagram accounts to follow for daily inspiration. The article also provides infographics on social media analytics and blurbs about how these accounts succeed digitally.

How to Master Live-Video Marketing: A Handy Guide

Author: Aleh Barysevich

Publication: Marketing Profs

With multimedia growing as an exponential tool in the marketing and public relations industry, this article focuses on how to use live-video to represent your client.

Natalie Gloady is a graduate student at Waynesburg University and the PRSSA 2017–2018 Publications Editor in Chief. Follow her on Twitter or connect with her on LinkedIn.

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