As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month.
Author: Molly DeWolf Swenson
With the hype of Pepsi’s latest commercial beginning to die down, many companies are starting to look at the quality of branding and storytelling they use in their campaigns. DeWolf Swenson discusses how good content leads to good storytelling, and how if the story is moving no one will care if it’s promoted or not.
Author: Laura Roeder
Publication: PR Daily
Interested in growing your company’s Facebook reach without paying for ads and promotions? Ignoring misleading statistics, watching your own data and staying true to your brand are just a few ways to do this.
Author: Natalie Slyman
Publication: Influence & Co.
Transparency is key in the public relations field but it’s also just as important in representing yourself. As summer begins and you walk into new internships and jobs, remember that you are always representing a brand: yourself.
Author: Jordan McCrary
As finals and graduations have come to a close, young professionals are now preparing to take on the real world. Follow the advice of the three professionals in this article to give yourself a jumpstart on your career.
Author: Gini Dietrich
Publication: Spin Sucks
Crafting relationships with journalists is incredibly important in the public relations industry. Be sure to personalize your messages and pitches to gain the most traction and build the best relationship with your local media outlets.
Author: Jason Tannahil
Publication: Everything PR
Crisis communication is all about being proactive and planning for a crisis before it takes place. This article gives tips to crafting a crisis communications plan.
Author: Karla Cook
This article provides usernames of creative fashion Instagram accounts to follow for daily inspiration. The article also provides infographics on social media analytics and blurbs about how these accounts succeed digitally.
Author: Aleh Barysevich
Publication: Marketing Profs
With multimedia growing as an exponential tool in the marketing and public relations industry, this article focuses on how to use live-video to represent your client.