With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month.
Author: Kevin Allen
Publication: PR Daily
First there was Periscope, and now we have Facebook Live. Next up: Instagram Live. Read this article to learn more about the new feature, which allows users to broadcast to Instagram in real time.
Author: Diana Bradley
Reese’s has changed its holiday promotional strategy after facing backlash last year for “turd” shaped Christmas trees. Read more about the new strategy in this article.
Author: Tina-Marie Adams
Publication: APCO Forum
Communications has become increasingly important with the CEO and C-Suite. However, there is still a long way to go. Read more about research done by APCO Worldwide in partnership with APCO Insight and the importance of a comms professional at the table.
Author: Cision and PR Newswire Contributors
Publication: PR Newswire
The new year is quickly approaching, which means new content for clients. In this article read five things you should consider when planning 2017 content.
Author: James Rubec
Read this article for social monitoring best practices, and what to look for while you’re doing it.
Author: Michael Smart
Landing client coverage in the media is an essential part of public relations practitioner’s job. Read this article for tips on crafting pitches that journalists will enjoy.
Author: Quiana Hughes
Read this Q&A with Founder and CEO of Henson Consulting Kathleen Henson for advice about getting started and growing in the industry.
Author: Angela Yee
Read this article to learn more about the value of a Certificate in Public Relations and how to take the first step to earn yours.
These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at email@example.com.