Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources [National Conference Session Recap]

The Drake University PRSSA Chapter didn't only talk about the importance of fundraising in their Chapter development session, but also active members who help volunteer at events and offer a greater network.

The Drake University PRSSA Chapter not only highlighted the importance of fundraising in their session, but also active members who help volunteer at events.

Session: Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources

Presenters: Drake University’s PRSSA Chapter

Megan Johns, Communication Chair

Madison McConnell, Events Chair

Kelly Marble, Vice President

Recap: Drake University’s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, Madison and Kelly educated the audience on various opportunities for Chapters to host programming with limited resources. The presentation covered topics such as creative fundraising, motivating members and leveraging professional networks.

In order to develop creative fundraising, Drake University suggested that Chapters think creatively by differentiating themselves, targeting alumni by reaching out through social media, alumni offices and their sponsor PRSA Chapter and cutting through the noise. To motivate members, one presenter said “the biggest success we have is word of mouth from current members.” Some suggested events including a crisis simulation, media pitching and community partnerships. Leveraging professional networks is something Drake PRSSA does by creating a Facebook group, hosting a public relations week and hosting a Regional Conference.

Takeaways:

  • If you can expand your donor base, you’ll expand your pocketbook.
  • Hosting active meetings means more active members in your Chapter.
  • Think beyond food. Member punch cards can lead to private networking events after attending a certain number of meetings.
  • Building the buzz for your organization helps to network across boundaries.

Gentry Bennett is a junior at Ohio University. She is currently the vice president of external relations for Scripps PRSSA and a supporter of National Parks and great dessert. Follow Gentry on Twitter @Gen__andTonic or connect with her on LinkedIn.

, , , , ,

No comments yet.

Leave a Reply