October Monthly Reading Round-Up: The Future of PR, Emotions and Advertising, PRSSA 2015 National Conference

October is over and November is upon us. This means a few things: the PRSSA 2015 National Conference is almost here, we’re over the hump of the fall semester and a whole month of relevant articles has passed. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed:

Online_Survey_Icon_or_logo.svg1. RIP press releases, hello integration…and goodbye ‘PR’? Welcome to the future of our industry

Author: John Harrington

Publication: PR Week

The public relations industry is an ever changing industry as technology and media also evolve. What will this field look like in another 15 years? Harrington attempts to answer that question by analyzing a survey conducted by PR Week and YouGov.

2. Public Relations Rules to Follow from A to Z

Author: Nora Leary

Publication: Business 2 Community

From “before you reach out” to the media to “when the reporter is just not that into you,” Leary gives rules of thumb literally beginning at A and ending at Z for public relations practitioners.

3. Why Millennials Keep Dumping You: An Open Letter to Management

Author: Lisa Earle McLeod and Elizabeth McLeod

Publication: Forbes

Check out this letter written by a Millennial to management about how to better manage and inspire this generation, which makes up 35 percent of the workforce.

4. 3 ways PR pros can change a reporter’s “no” into a “yes”

Author: Tara Parsell

Publication: Ragan’s PR Daily

This author offers a few simple tips to engage reporters that keep saying “no” to your pitches. Turns out, a little steadfastness and consistency go a long way.

5. Emotions and Advertising: How We Connect to Brands

Author: Kelly Fong

Publication: PR Newser

In this article, Fong explores how some ads go viral and others don’t based on their ability to connect to an audience’s emotions. Companies doing it right? Apple, Coca-Cola and Doritos to name a few.

6. Now Is Best Time of Year to Search for a Job

Author: Ron Culp

Publication: Culpwrit

If you’re graduating this year, read this article. According to a study done by Allison & Taylor, a reference checking firm, the best times to apply for a job are between September and Thanksgiving and between January and April.

7. The Detox: 5 Stages of Transitioning from Agency Life to In-House PR

Author: Tyson Olcott

Publication: PR Newser

It has been said that it’s easier to go from in-house public relations to agency public relations than the other way around. However, if you do end up choosing the harder route, this article can help you complete your “agency cleanse” before you start your new in-house job.

250 x 2508. National Conference Twitter Chat: Leaving a Lasting Impression

Author: Emma Finkbeiner

Publication: Progressions

If you’re attending the PRSSA 2015 National Conference and you missed the Twitter chat held on Tuesday Oct. 28, check out this recap. It was co-hosted by the National Conference Committee and filled with tips for making the right impression at this National event.

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at emfinky@gmail.com.

Emma Finkbeiner is the PRSSA 2015–2016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter @efink101 or LinkedIn.

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