Since the PRSSA Blog launched in 2006, some major topics have been covered – from PRSA defending the profession to transparency and even the death of public relations. Now, approaching the third year of its existence, I’d like to take the blog to the next level with your help. Here are some things we’ll be working on this year:
- Sharing knowledge. One thing that always amazes me is the depth of the organization. If you Google “PRSSA + blog,” you will find some awesome Chapters with blogs: Ohio University, University of Hawaii and UGA among the top search results. If you search “PRSSA” on Twitter, you’ll find lively discussions between members across the country. This blog will work on capturing that depth by aggregating the content that is important to you. This will help connect you with students across the country. We’ll link to posts and share insights. The Internet is a powerful tool and is helping us advance the profession and the future professional.
- Event podcasts and video. Did you know the Society hosts nearly 20 national and regional events each year? We have National Conference, National Assembly, Leadership Rally and Regional Activities – all offering Professional Development opportunities for you. Chances are you aren’t able to attend all of them. Recap posts, videos and podcasts from those at the events will be on this blog so we’ll be able to learn together.
- PRSA Sections. In an effort to better link PRSSA with PRSA, you’ll also being seeing posts from PRSA Professional Interest Sections. Because there are so many different forms of public relations, you’ll benefit from the varied experience of professionals in one of 19 groups.
- Trying new things. Finally, as we learn more about blogging and social media in general, I encourage you try new things. Get your own blog – many platforms are free, such as Blogger and WordPress. Read what other people are writing. Start by finding some interesting blogs through Alltop here. Get on Twitter and follow us (@PRSSANational). Encourage your Chapter to make a video with a Flip camera and upload it to YouTube. If you need help or advice with anything, contact us. We would love to help you.
So, here’s where you come in. This blog is about you and giving you the tools you need to be successful in public relations. If you have any suggestions about what you would like to see, feel free to comment below. If you have a lot of suggestions, e-mail me (firstname.lastname@example.org) or call me (586-980-9570). I encourage you to subscribe to the blog and keep up with what’s going on.
Thanks for reading, and I look forward to the coming year.