Public Relations is a dynamic field with increasingly varied opportunities and roles. From the days when one “in-house journalist” would write stories on behalf of a corporation, the field has rapidly grown and now whole departments and firms are devoted to specific activities like crisis management and investor relations. This growth certainly has been as [...]
Archive | August, 2008
The Changing Definition of Public Relations and Journalism
Our profession is intrinsically tied to journalism. As we write about social media and how it is revolutionizing public relations, it is important to recognize that it influences journalism as well. For better or for worse, the very definition of a journalist is beginning to change in our society. A changed world of journalism will [...]
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