Why Diversity Is Important

Many of us can agree that diversity is a good thing. Making diversity a goal is, for the most part, a no-brainer. However, we often forget the many reasons why diversity is important in the first place. Here are three reasons why it is important for us to continually encourage diversity. Diversity is more realistic. […]

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4 Takeaways from Game of Thrones

Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The […]

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Tweet With Care: The Olympic Social Media Controversy

The whole world has been talking about the 2016 Summer Olympics taking place in Rio de Janeiro this month. However, on social media, many businesses and brands throughout the United States have been uncharacteristically silent — even those who have sponsored winning athletes on the “Road to Rio.” The reason? U.S. Code Chapter 2205, the […]

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The 5 Stages of Reuniting With Your PR Pals After a Summer Apart

Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing […]

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3 Ways to Avoid the “Single Story”

Public relations is all about storytelling. If we aren’t creating awareness or framing conversations, we’re busy questioning and seeking out answers in preparation to do one or the other. Why not bring this same frame of mind to our personal and professional interactions?   We are constantly surrounded by people who are different from us. […]

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August Twitter Chat Recap — Joining the Multicultural Workforce

Thank you to everyone who participated in our August 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Andrew Cook  (tweeting from @adcook22) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View […]

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The Benefits of Joining PRSA

The transition from college to the real world can be really scary You now have to worry about paying bills,  finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent […]

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PRSA Grant Funds Diversity in Public Relations Initiative

For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the […]

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5 Things PR Pros Can Learn From the National Conventions

You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, “What are the national conventions event about?” A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a […]

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4 Ways Your Chapter Can Participate in Diversity Month

Hold a Diversity Meeting Everyone is different not only on the outside, but also on the inside. Coming together as a Chapter and discussing ways to encourage and express diversity allows each member to feel like they are represented. A great way to let everyone express their diversity is by asking each member to define […]

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