Reverse Marketing: An Unexpected but Very Effective PR Strategy

In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran […]

Read full story · Comments { 0 }
social media network icons

How You Can Make Your Social Media More Inclusive to the Disability Community

The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where […]

Read full story · Comments { 0 }
Twitter logo

Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

Read full story · Comments { 0 }

Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, […]

Read full story · Comments { 0 }

Takeaways from DePaul PRSSA’s Chapter Development Session: Networking is So Fetch

At the PRSSA 2019 International Conference, DePaul PRSSA presented a Chapter development session called Networking is So Fetch! The Mean Girls spin-off showcased tips on the world of networking and how to best use your network for professional development. Here are a few of the key takeaways: Never burn a bridge, personal or professional. There […]

Read full story · Comments { 0 }

Epic Games and Fortnite: A Year in PR Review

It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of […]

Read full story · Comments { 0 }

Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

Read full story · Comments { 0 }
Tweet by @dhh reads: The Apple Card is such a sexist program. My wife and I filed joint tax returns, live in a community-property state, and have been married for a long time. Yet Apple's black box algorithm thinks I deserve 20 times the credit limit she does. No appeals work.

Apple’s Response, or Lack Thereof, to Discrimination Allegations

Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. The case started after a tweet from software engineer David Hansson went viral. […]

Read full story · Comments { 0 }

Celebrating Temple PRSSA’s 50th Anniversary

In 2019, Temple University’s PRSSA Chapter is proud to be celebrating 50 years of networking, leadership and mentorship. After 50 years of hard work and dedication, an anniversary gala will bring students and alumni together to celebrate the accomplishments of the largest and longest-standing PRSSA Chapter in the Philadelphia region, a nationally distinguished “Alpha Chapter” […]

Read full story · Comments { 0 }

Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […]

Read full story · Comments { 0 }