How to Practice Your Public Relations Skills Without a Student-Run Firm

Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to [...]

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Three Public Relations Tips to Lift Public Relations Women to the Top

Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations [...]

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Chapters Commemorate Betsy Plank by Celebrating #BetsyDay in Unique Ways

[View the story "PRSSA Celebrates #BetsyDay" on Storify]

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City Series: Public Relations Thrives in Sacramento — America’s Most Diverse City

We are an indomitable city. We are the farm-to-fork capital of the world. We are Sacramento Proud. Welcome to Sacramento, America’s Most Diverse City and the state capital of California! Sacramento is a diverse city, not only in its people, but in its cultures and opportunities. Our job market is booming with public affairs and nonprofit [...]

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Day in the Life Of: Ben Butler, Firm Owner Extraordinaire

As a former PRSSA Chapter president and National Committee member, how did you handle being very involved in PRSSA and other activities and an internship? My level of involvement in PRSSA, as well as other parallel-running activities, could’ve only been achieved by disciplining myself with two key tools: a to-do list and calendar blocking. Both [...]

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Dear Chapter Development: Building a Budget out of Nothing

Dear Chapter Development, My Chapter has little-to-no budget, so what should we do? A Chapter’s budget can determine a lot about its programming for the year. When the budget is low, Chapter leaders can feel limited in their efforts. There is one key way to fix that: fundraise. Start by looking for fundraising ideas in [...]

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March Twitter Chat Recap: Planning — The Gateway to Chapter Success

Thank you to everyone who participated in our March 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, National Professional Adviser Don Egle  (tweeting from @donegle) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the [...]

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What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of [...]

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How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your [...]

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Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when [...]

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