Career Roadmap: Becoming an Event Planner

Do you think you have what it takes to become an event planner? If you’re motivated by working in a fast-paced environment and can manage details, you might be on the right track. Eventbrite has outlined the following steps to help you become an event planner. Step 1: Earn a Bachelor’s Degree. Management and communications-focused […]

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Different Internships, Different Experiences, Different Skills

You spent the summer at your dream internship, working for a huge PR agency in the “Big Apple” and now it’s back to school to sift through the thousands of “intern wanted” posts on Indeed, all while attempting to decipher whether they are searching to teach a future PR pro the ropes or are looking […]

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Public Relations Lessons from Steelers RB James Conner

If you don’t know James Conner’s story by now, you should. Even if you aren’t a football fan or don’t enjoy sports in general, his journey is as inspirational as they come. James Conner, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in […]

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PRΣΣA: It’s all Greek to Me

Photo courtesy of Brian Hammel Based on Greek Life’s reputation, I never thought I would rush a fraternity, let alone become an executive member. Not too long after joining, I found that being in Greek life provided another opportunity to apply PR knowledge to a different kind of ‘client’—particularly when it came to recruitment. As […]

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PRSSA 2017 Leadership Rally Recap

PRSSA Chapter presidents and Student-run Firm directors from across the country kicked off their terms for the 2017–2018 school year at the annual PRSSA Leadership Rally held in Scottsdale, Arizona. Students had the chance to listen to keynote speakers, network with peers and professionals and discuss plans for next year as well as challenges and […]

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Public Relations Lessons Learned from ‘The Bachelorette’

Only weeks ago, nearly six million viewers tuned in for the 2017 season premiere of “The Bachelorette,” on ABC. Nearly six million viewers watched as the beloved Rachel Lindsay met 31 suitors – one of whom could be her future husband. I am not ashamed to say: I love watching “The Bachelor” and “The Bachelorette.” […]

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Prepare for the School Year Ahead

Ah, summer. A time all college students look forward to — dreaming of summer days at the pool or beach and the joys of having no class for three months. These three months give students an ample amount of time to look back at the previous year and to get ready for the school year […]

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Running Into the Public Relations Industry

School, internships, friends, family and life are not always easy and often must to choose between the difficult path or the easy one. Most would choose what is easy because it requires less time and effort — but where is the reward in that? Oftentimes people will tell you to choose the easy way because, […]

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How to Make the Most of the PRSSA 2017 National Conference

The PRSSA National Conference is one of the best ways to enhance your education, broaden your professional network and launch your career. This year, the Conference will be in Boston Oct. 6-10. The first thing you can do to take advantage of all the Conference has to offer is register by Sept. 8. You can […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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