A College Freshman’s Perspective on the Benefits of Joining PRSSA

On a large campus with over a thousand student organizations, the options were endless and everyone seemed so passionate. With so many opportunities, how was I supposed to know what was right for me? Before I started my first semester, I was determined to figure out if public relations was the right major for me, […]

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Twitter Chat Recap — Ask New Pros

Thank you to everyone who participated in our new professionals Twitter chat Wednesday evening. Specifically, we’d like to thank our co-hosts, the PRSA New Professionals Section (tweeting from @PRSANewPros) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. [View the story “Twitter Chat: Ask New Pros” on Storify]

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Transitioning from PRSSA to PRSA

You’ve put in the work, you’re finals are in and graduation is finally right around the corner. You’re making your post-grad to-do list and checking it twice. Joining PRSA as an Associate Member should also be at the top of your to-dos. Why Join PRSA? As a graduating PRSSA member you likely already know that […]

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Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

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A Year of Firsts

This year I had the opportunity to serve as Chapter president after having been actively involved with Temple University’s PRSSA Chapter since 2013. Over the last three years, I have grown not only as a student but as a young professional, thanks to PRSSA. I have found PRSSA to be an organization that has benefitted […]

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Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these […]

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3 Things that Make Leadership Rally Worth Your Time

You’ve turned in your final assignment. You’ve broken a sweat packing up your dorm or apartment and moving out. You’ve said goodbye to your college friends for the summer, as everyone heads their own way for the next few months. What’s next for a savvy public relations student leader like yourself? PRSSA Leadership Rally, of […]

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Do’s and Don’ts: How to Get Hired by An Agency

When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they […]

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5 Reasons I Changed My Major to Public Relations

I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing […]

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5 Rebranding Tips as Learned from Justin Bieber

Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for […]

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