Diversity Twitter Chat Recap

Thank you to everyone who participated in our Diversity Month Twitter chat. Specifically, we’d like to thank our co-hosts Courtney Lukitsch and Vice President of External Affairs Andrew Young, as well as Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join in August 29 for the next […]

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Preparing for APR — Starting Now!

Grab your phone. Set a reminder for five years from today: “APR time! I can do it!” The APR or Accreditation in Public Relations is a voluntary certification program for public relations professionals. The distinction of those three letters after your name sets you apart as a PR pro who has demonstrated broad knowledge, experience […]

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50 Things to Do in the Next 50 Days to Prepare for #PRSSANC

With #PRSSANC officially 50 days away, it is time to start preparing for your trip to Boston! Check out these 50 things you should do in the next 50 days before Conference begins. Review the program online. Pick your “can’t miss” sessions. Follow speakers on social media. Plan your outfits — business professional and casual! […]

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Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand […]

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Get to Know the Woman Behind the Tweets: Courtney Lukitsch

This year’s PRSSA Diversity Month Twitter chat, “University Diversity,” will be co-hosted by Courtney Lukitsch, the Owner and Principal of Gotham PR in New York and London. The August 16 conversation is set to begin at 9 p.m. EST. This year’s Twitter chat focuses on the benefits of diversity in the workplace and why it […]

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Millennial Republicans: A Political Death Sentence?

I visited NBC Chicago in May to speak with executives about millennials and our futures. Millennials are often perceived as spending too much time on Facebook, taking erroneous amounts of selfies and expecting a corner office within the first few years of their jobs. I was there to meet with executives to dispel these misconceptions. […]

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Podcast with the Pros: Heather Whaling

Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the […]

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Getting Your Chapter to Boston: Fundraising Edition

Although it only happens once a year, it’s probably the best five days of any PRSSA member’s college career — National Conference. While this professional development event can be an amazing opportunity, the financial burden can often be a barrier in getting students there. Regardless if your Chapter aims to send two students or 20 […]

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From Intern to Student: How to Use Your Internship Experience in the Classroom

The end of summer internship season and the beginning of school is quickly approaching. Have you taken full advantage of everything your summer internship has to offer to prepare you for the school year and potential fall internship season? Here are three final steps to ensure you receive the best internship experience, as well as […]

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PR Playlist Additions

Music is powerful. It can uplift us when we’re sad, motivate us during our workout and simply make us feel good. People have playlists for just about every occasion: road trip, gym, homework and, of course, the weekend. But have you ever thought about what your work playlist would consist of? Well, I sure have! […]

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