November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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Becoming the Intern Guru [National Conference Recap]

Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how […]

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The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General […]

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How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

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Making Your Adviser Your Mentor

As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education […]

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Why it’s Good to Be a Girl [National Conference Recap]

Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when […]

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We Are the Champions … for PRSSA: Interactive Website and Digital Directory is Launched

When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions […]

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Strategic Writing for Public Relations Practitioners

As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for […]

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November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please […]

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Using Sports as a Motive for Change [National Conference Recap]

Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a […]

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