Terrell F. Merritt standing in front of a plaque with the logo of City College of New York

Growing During the COVID-19 Pandemic

As a person who is known on campus for spending more time than necessary at school, I have been struggling to adjust to being confined to my apartment. I am one who appreciates certainty and direction, so constantly hearing that the COVID-19 pandemic is a “dynamic situation” causes some anxiety. Despite the fear and concerns, […]

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The Death of Mr. Peanut

For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public […]

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Teahan Award Presented for “Sawyers Day” Success

The Dr. F. H. Teahan Chapter Awards Program recognizes the outstanding achievements of PRSSA Chapters in 12 categories each year: Outstanding Chapter, Chapter Firm, Chapter Development, PRSA/PRSSA Chapter Relationship, Community Service, University Service, Chapter Diversity, Chapter Newsletter, Chapter Website, District Conference, Chapter Faculty Adviser and Chapter Professional Adviser. This past year, Grand Valley State University […]

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Graphic from learn.gr.com contrasting public relations to advertising

Breaking Public Relations Stereotypes

There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are […]

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Your Boss was an Intern too, Once.

So you’ve locked down that internship. Your perfect cover letter, resume and portfolio did the job and your interview couldn’t have gone better. The dream internship is finally in your lap and you are antsy to start. Before you jump the gun and sell your soul to your new job, take a step back. Because […]

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Star Chapter: It’s More Than a Certificate

Earning the Star Chapter Award is an accomplishment for PRSSA Chapters throughout the Society. Every year, Central Michigan University’s Chapter of PRSSA works hard to fulfill the requirements and has received the award every year since 2017. The Star Chapter Award is one of the most prestigious awards a PRSSA Chapter can receive. The purpose […]

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PRSSA PRoud Month — Twitter Chat Recap

Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from […]

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How the New Instagram and Facebook Algorithm Will Affect Businesses

Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from […]

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A-list Celebrities Are Out of Your League – Here’s How it Can Benefit You

When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she […]

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All Industries Can Benefit from the PRSA Code of Ethics

I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I […]

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