How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this […]

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Using the Code of Ethics to Inform Your Leadership Style [National Assembly Recap]

Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career […]

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How to Manage Offers and Decisions

“It’s not you, it’s me,” is the most overused line in television and movie break-ups, and also a line that tends to apply when weighing the pros and cons of different internship and job offers. So how do you make a decision? How do you maintain these relationships along the way? Below are a few […]

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Learning How to C.A.R.E. [National Assembly Recap]

Session: Welcome Reception Presenter: Karith Foster, Founder, The Foster Russell Family Foundation, and CEO, Stereotyped 101, Inc. LLC Recap: Diversity can be a tough topic to talk about, but Stereotyped 101, Inc. LLC CEO Karith Foster doesn’t think it should be boring or painful. She coined the term “inversity,” which is a modern twist on […]

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April Twitter Chat Recap — Mastering the Work-Life Balance

Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter […]

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From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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How to Succeed at Something When You Don’t Have a Natural Talent for It

You spend hours on a test and get a lower score than the person who hasn’t cracked open the textbook all semester, or run daily at the gym only to be beat at the race by someone who rarely practices. So why can some people get by on natural talent, but you have to put […]

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Small Town, Big Experiences: How to Gain PR Experience in a Rural Setting

Ohio University may be home to a top journalism school, PRSSA Chapter and Student-run Firm, but it’s not home to a large city. When students move in, we double the population of Athens, Ohio. However, our Chapter members still manage to gain public relations experience even though we live in a quintessential Midwest college town. […]

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Finding Your Career Path: Careers From the Inside Out

Most people make their career decisions by looking at the world around them and then trying to reshape and change themselves to fit into it. But this is the opposite of what works and the opposite of what needs to be done. Defining the best career path for you is a process that starts from […]

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City Series: Live and Work in Detroit for a High Octane Career

Detroit is a public relations professional’s playground. As a native, I’m happy to share the many reasons new professionals should consider opportunities in the ‘Motor City,’ both from a career and quality of life perspective. Because of the large number of Fortune 100 companies, particularly within the automotive industry, the public relations profession has grown […]

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