The Art of Conflict and Crisis [National Assembly Recap]

Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The […]

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10 Steps to Create a PR Program Plan

Looking for an organized way to plan a professional PR event without forgetting anything? Follow this 10-step guide to ensure you include every necessary aspect in your plans. This will blow your client away and help to ensure that you achieve all of their goals. Public Relations is a process so you need to have […]

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Dear Class of 2019

As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I […]

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The First PRSSA International Regional Conference in Lima, Peru

Greetings from the first ever PRSSA International Regional Conference in Lima, Peru! This conference, held from April 19-20, was one that truly embodied the South American spirit while maintaining public relations principles. From the technological set up, to the Peruvian style lunches, to the presenter tables set up outside the conference theytruly delivered a conference […]

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To All Incoming PRSSA Presidents

To All Incoming PRSSA Presidents, I didn’t decide to run for President of my Chapter until the deadline to submit our names to the ballot — but I am so glad that I did and have had the opportunity to lead my Chapter this year. I have grown so much because of this role and […]

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Is Graduate School The Right Move?

When deciding whether or not to attend graduate school, you must ask yourself an abundance of questions to determine if it is or is not the right time to continue your education. In my personal reflection on what to do with myself, post undergraduate career, it became blatantly obvious to me that graduate school was […]

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Young PR Professionals Reach New Heights: Tips on Taking the Certificate Examination

As a marketing major and graduate, my pursuit of the Certificate in Principles of Public Relations was an enriching and rewarding experience, which provided me with a deep foundation in methodical thinking and an understanding of strategic communications. This knowledge has enhanced my ability to interact and engage others through meaningful and efficient messaging. More than […]

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Build Your Foundation: Three Crucial Career Buildings Blocks You Can Strengthen by Getting the Certificate in Principles of Public Relations

Congratulations! You’ve made it this far, but this isn’t the end of your journey yet. There are three major things that you will need to have a strong career – Knowledge, Credibility and Confidence. Here’s how getting the Certificate in Principles of Public Relations can help build your foundation for a more successful career. Knowledge […]

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Seven Things Everyone Should Do When They Come to Austin

Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1)    Check out the live […]

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Leadership Summits: Hosting and Growing Through an Event

Executive board members and rising leaders of the PRSSA chapters at Florida International University (FIU), the University of Southern Florida (USF) and the University of Florida (UF) came together for the first Southeast PRSSA Leadership Summit February 10. For the half-day summit, UF PRSSA invited PRSSA chapters across the southeast region to make the trek […]

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