Influencing Their Way Around the World

You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for […]

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Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a […]

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Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ […]

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Outfits That Can Help Nail an Interview

First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to […]

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2019 International Conference Part 2

This is the second blog post sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the first post here. Saturday With roll call out of the way and students welcomed, Saturday’s portion of the 2019 International Conference continued with a series of breakout sessions. Some […]

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2019 International Conference Part 1

This is the first of two blog posts sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the second post here. “Let’s take a journey,” PRSSA National President Nicholas Goebel sang to 700 students while kicking off the Chapter roll call alongside the National Committee […]

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Colorful artwork depicting Ruth Bader Ginsburg created by Ashley Longshore

Instagram According to Ashley Longshore

Let’s face it, the 9–5 desk job just isn’t for everyone. With the growth of social media and technology, more and more are turning to an unconventional work approach and for some, it is working quite well. How does making $1.3 million in under 2 hours on Instagram sound? To some, it sounds rather unattainable. […]

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Introducing the 2019–2020 Publications Committee

As the 2019–2020 vice president of brand engagement, I have a number of responsibilities aimed at guiding the reputation of PRSSA and providing opportunities for our members. This work entails quite a bit in order to get it done right. Luckily for me, I have a group of enthusiastic leaders who will support the work […]

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International Conference — Twitter Chat Recap

Thank you to everyone who participated in our International Conference Twitter chat, “How to Make the Most Out of PRSSAIC.” This chat was co-hosted by the 2019 International Conference Committee (@PRSSAIC) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Conference Committee consists of Conference Director Kayla Fernandez, Programs Director Kristen Anne Cuaresma and Communications […]

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How to Successfully Manage Your LinkedIn Profile

With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we […]

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