Q&A with National Conference Speaker Adam Ritchie

Adam Ritchie, Principal at Adam Ritchie Brand Direction, is one of the featured speakers who will be at the PRSSA 2017 National Conference this October. Adam’s session, Invention in PR, will cover breaking the rules, creating new communication vehicles and even coming up with the product. Learn to run a campaign across multiple industries and […]

Read full story · Comments { 0 }

Personal Branding: Elle Woods Style

I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also […]

Read full story · Comments { 0 }

Do’s and Don’ts of Engaging with Professionals Online

Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to […]

Read full story · Comments { 0 }

Alternate Routes to Your PR Path

Here you are at the finish line of your academic PR journey. You put in the blood, sweat and tears into earning your degree. Fresh out of college and ready to immerse yourself in the working world, you may ask yourself: Well, what now? By the time I graduated from the University of Florida’s College […]

Read full story · Comments { 0 }

Intern Talk: How to Bounce Back After Rejection

“Thank you for applying, but we have decided to move forward with other candidates.” After months of applying to agencies across the country, perusing the Internship Center for countless hours and practicing interviews with family and friends, my last hope of getting my dream internship disappeared when I read that sentence. Had I wasted all […]

Read full story · Comments { 2 }

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you […]

Read full story · Comments { 0 }

Sports and Social Media: an Evolving Partnership

It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation […]

Read full story · Comments { 0 }

Confessions of a First-Time Intern

By now many of you, like me, are in the midst of your summer internships. You researched your organization beforehand and you walked in that door on your first day feeling like you understood everything you needed to—you were wrong. As a first-time intern working for a non-profit’s community relations department, I knew walking in […]

Read full story · Comments { 0 }

To Post? Or Not to Post? That is the Question

Whenever you log on to your Twitter, Instagram, Snapchat or Facebook and you just can’t seem to shake those ever present, ugly and just wrong social media posts? If so, then great, you’re taking initiative to know what to post and what not to post on social media. In the field of communications and specifically […]

Read full story · Comments { 0 }

Media Pitching 101: How to Gain Coverage for Your Event

In a typical PR classroom, media pitching is a hot topic of discussion. While you can have as many talks about it as you want, you never really get the hang of it until you do it yourself. Reporters want newsworthy stories — but they’re not opposed to having some fun. If you’ve got a […]

Read full story · Comments { 0 }