The Interview: How to Slice Through the Competition

The receiver clicks but you are still holding your cell phone with a grin that reaches from ear to ear. Most of the conversation that just took place is a blur but this one phrase is pulsating like an electrical current in your mind: upon reviewing your resume, we believe you are a potential candidate […]

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AP Style Quiz #4

Test your AP Style skills this month with our latest quiz!

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Simple Tips from a Networking Expert that will Help You Land Your Dream Job

Networking — it’s like that daunting semester-long project worth 50 percent of your final grade. You know it’s essential to your success but you avoid it because it’s too much work and you aren’t even sure how to do it yet. However, unlike those dreaded projects, networking is worth a lot more than 50 percent […]

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When PR Meets Entrepreneurship

PR work from home to co-founding one of the fastest growing tech companies in the nation, Podium. Today Podium has more than 100,000 users and 250 employees. With more than $32 million in investments, Podium looks to hire 400 new employees in the next five years and construct an exclusive building in Lehi, Utah. When […]

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Talking Internships: A Q&A with PRSSA National President Andrew Cook

Have you ever wanted to know the perfect recipe for landing a great internship or why having multiple college internships is so important? I recently had the chance to sit down with PRSSA National President Andrew Cook and talk about how he obtained his different internships, as well as how they have helped him become […]

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Five Ways to Rock Your Internship Search

Internships serve as an important stepping stone in a young professional’s career. They offer you valuable experience and insight, preparing you for your post-grad journey. But how do you search for such an experience? For me, the internship search illuminates a mixture of excitement and anxiety. It’s as if you have endless yet limited possibilities […]

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What Political Communications is Really Like in the Donald Trump Era

Who can reach more than 73 million people in the world through social media, with 43 million of these people reached on Twitter alone? President Donald Trump does. Many say Trump’s uncanny ability to communicate through speech and social media won him the presidency. Believe it or not, Trump made a lasting impact on political […]

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Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and […]

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Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can […]

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Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand […]

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