November Twitter Chat Recap — Publications, Punctuation and PRSSA

https://storify.com/prssanational/november-twitter-chat-publications-punctuation-and Thank you to everyone who participated in our Publications Month Twitter chat. Specifically, we’d like to thank our co-hosts Deirdre Breckenridge (@dbreakenridge,) Publications Editor in Chief (@natgloady) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for next Twitter chat.  

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Using Public Relations to Advance Student Affairs Activities

The Student Affairs Department at Middle Tennessee State University (MTSU) defines student affairs as, “educational partnerships and academic support programs that promote student learning and help students integrate academic development and personal growth.” Student affairs professionals apply public relations without even knowing it. An advising center typically will host an event to encourage students to […]

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Finding a Mentor and Why You Definitely Need One

According to the Merriam-Webster dictionary, a mentor is “a trusted counselor or guide.” However, a mentor is so much more. Through my experiences, both as a mentor and mentee, the relationship you craft with this individual goes beyond that. This person becomes a coach, cheerleader, adviser, confidant and, hopefully, a friend. My mentors have led […]

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Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors […]

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New Pro? No Problem

Breaking into the real world is a lot less like a break-in and a lot more like a lonely drop off. Learning how to navigate the professional world, work culture, workplace competition and your actual job duties can be challenging. Lucky for me, I’m surviving it all so here’s a few tips and some truth […]

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The Ethics of the Equifax Hacking Scandal

Finance as we know it would not exist without credit and credit-reporting companies. The big three credit bureaus, Experian, TransUnion and Equifax, are some of the largest data providers in the world. These credit bureaus collect massive quantities of data to tell companies whether billions of people around the world are worth lending money. Simply […]

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Dr. F.H. Teahan Award for PRSA/ PRSSA Relationship

The Dr. F. H. Teahan Awards in PRSSA honor Chapters for outstanding performance in various categories. These are considered some of the most coveted awards by PRSSA Chapters. The Dr. F.H. Teahan Award for PRSA/PRSSA Relationship is no different. I had the opportunity to talk to the current Chapter Presidents of the 2016 and 2017 […]

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Making The Difference

When we are about to graduate, we start to ask ourselves: what am I going to do from now on? As members of PRSSA, the answer to that question is public relations. But once we start college to become a professional, we realize that studying isn’t enough. Even though authors, such as Wilcox, Bernays or […]

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From Resident Assistant to PR Professional

Many college students apply to become a resident assistant (RA) for the perks — which often include free room and board. What they should be thinking about is how the job can benefit them in their future careers. As a resident assistant at La Salle University, here are five skills I believe that becoming a […]

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Climbing to the Top of the PR Agency List

You can find a handful of PR agencies in almost every major city in the United States, as well as around the world, that range from global agencies to local-run firms. With so many agencies and such a diverse set of professionals, what makes a certain firm stand out above others? Is it the organizational […]

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