PRSSA Style Guide Quiz

The PRSSA Style Guide offers writing standards for all PRSSA-related copy, and now that Chapter recruitment and event promotion has begun, it’s important to follow the guidelines outlined in the Style Guide. The Style Guide contains PRSA and PRSSA terminology, as well as tips for formatting and style that may differ from AP Style. Test […]

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Because I Said So: 7 Reasons You Should Become a PRSSA Member

The beginning of a new school year is prime time to try new things, get involved in extracurricular activities and establish a routine. This time of year, you aren’t yet fatigued by classes and have energy for the semester ahead. If you haven’t already, I challenge you to become a PRSSA member by joining an […]

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Intern Talk: How to Network on Your Campus

We hear it everywhere we go: learn to network. Networking is a skill that builds relationships, provides opportunities for mentorship, initiates connections and possibly leads to internships or job openings. You can network at events like PRSSA National Conference or even in line at the grocery store. Networking happens everywhere and anywhere — including your […]

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Starbucks Debuts “Upstanders” Series to Inspire Change

In an effort to break down barriers and the cynicism fueling the country, Starbucks debuted “Upstanders,” its first original content podcast series that aims to inspire Americans to focus on what brings us together using kind acts of compassion and humility.  “Upstanders” features 10 stories about 10 people going above and beyond to help inspire […]

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What Is the PRSA Code of Ethics?

One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that […]

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Colin Kaepernick Sparks a National Conversation

At the start of each football season I try to prepare myself for the influx of weekly posts online about athletes, teams and the best plays of the week. However, the start of this season had a different message to send. On Aug. 26, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the […]

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3 Tips for Getting Your Chapter Involved in Ethics Month

Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation […]

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Instagram Stories: How Are Our Platforms Merging?

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top […]

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What PR Practitioners Can Learn From the Lochte Scandal

Many of us have heard the story of The Boy Who Cried Wolf, a folktale where neighboring villagers come to the defense of a boy who claims he has seen a dangerous wolf that was never really there. When the wolf does show up and he yells, no one is there to come to his […]

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September Twitter Chat Recap — Millennial Ethics: Workplace Dilemmas and Scenarios

Thank you to everyone who participated in our September 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Dr. Tiffany Gallicano  (tweeting from @Gallicano) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter […]

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