What it Really Means to be a Star Chapter

The James Madison University Chapter of PRSSA has won five Star Chapter awards in a row, but it’s not the recognition that has meant the most to us. When you break down what it means to be awarded Star Chapter, you realize what it’s all about: giving back and making a difference. First of all, […]

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Self-Leadership: A 3-Step Guide to Achieving Personal Success

By Mihaela Plugarasu and Heather Bermudez, APR J.K. Rowling, LeBron James, Serena Williams, Michael Jordan, Dwayne “The Rock” Johnson, Walt Disney, Dr. Seuss, Steve Jobs, and other well-admired individuals, made the impossible the inevitable through their exquisite ability to self-lead. What do these leaders have in common? How did they beat all the odds?  There […]

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A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser

Editor’s Note: The PRSSA National Professional Adviser is a two-year position held by an accredited public relations professional. The role serves on the PRSSA National Committee. PRSSA 2018-2020 National Professional Adviser Ben Butler, APR interviews his successor — Michael Cherenson, APR, Fellow PRSA — who will take the baton on June 1, 2020. I want […]

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To Grad School or not to Grad School, That is the Question

Many people have strong opinions on whether or not graduate school is necessary for people in the communications industry. The short answer to “Should I go to grad school?” is that it depends. It’s not like the medical field where further education is a must, but there are still many public relations graduate programs across […]

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What Winning the Ofield Dukes Multicultural Student Award Did for Me

Like a lot of students entering their freshman year of college, I was nervous but excited to start. Undecided in my major, I was unsure of what exactly I wanted to be involved in. At the freshman student involvement fair, I came across the PRSSA table where the executive board enthusiastically went on about all […]

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Ending the Decade on the Right Note

As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective […]

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Together is Much Better

“If you always do what you’ve always done, you will always get what you’ve always got.” Have you ever heard this quote? The main purpose of this expression is to point out the fact that if you want to change the final result, you need to change the way you do things. In a globalized, well-connected world, we are always surrounded […]

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Dr. Devin Knighton

Dr. Knighton’s Networking Tips in the Age of Coronavirus

If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at […]

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Karen Mateo

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder […]

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Terrell F. Merritt standing in front of a plaque with the logo of City College of New York

Growing During the COVID-19 Pandemic

As a person who is known on campus for spending more time than necessary at school, I have been struggling to adjust to being confined to my apartment. I am one who appreciates certainty and direction, so constantly hearing that the COVID-19 pandemic is a “dynamic situation” causes some anxiety. Despite the fear and concerns, […]

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