William B. Marks, APR, Fellow PRSA: A Mentor and Trailblazer in PR

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. William B. Marks, APR, Fellow PRSA, is a mentor, champion for education and trailblazer for the public relations industry. With over 30 years in the […]

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How to Nail Long-Distance Interviews

Internship and first job interviews can be a challenge, especially if you go to school far from home or your dream company/city. There are two common long-distance interview types: phone and Skype, and each can have a unique set of challenges. Below are some key things to do before, during and after an interview, collected […]

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How Virtual Reality is Influencing PR

Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the […]

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Black History Months Honors Terrie M. Williams, PR Practitioner and Mental Health Pioneer

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay […]

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February Twitter Chat Recap — New Professionals Chat

Thank you to everyone who participated in our new professionals Twitter chat Thursday evening. Specifically, we’d like to thank our co-hosts, Laura Daronatsy (tweeting from @lauradaronatsy), Andrea Gils (tweeting from @andreagils) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account), for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story […]

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City Series: Phoenix, the Bustling City with Lots to Offer

I moved to Arizona from Minnesota when I was 9 years old. At the time, my knowledge of the “old west” was gleaned from what I saw on television or in the movies. I envisioned riding a horse to the one-room schoolhouse, miles away. And that couldn’t have been further from the truth. Our bustling […]

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This Is What Makes the Super Bowl So Super

Super Bowl LI was quite the game. From that stunning comeback to Lady Gaga’s performance, it certainly had millions of people talking, tweeting and engaging on social media. But millions of people weren’t just talking about the game — some of the public relations campaigns and ads sparked conversations as well. One of the biggest […]

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Cheryl Procter-Rogers, APR, Fellow PRSA: A Champion for Diversity and Education

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. Cheryl Procter-Rogers, APR, Fellow PRSA, is a leader, advocate, educator and passionate public relations practitioner. As the first black PRSA president of one of the […]

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Why I Love My Little Chapter

Public Relations Student Society of America Chapter members reap many benefits everyday: enhancing their education, launching their career and broadening their network. Though every member receives the same PRSSA National benefits, each Chapter offers individual members personal experiences. As a senior leader in my Chapter, I have witnessed firsthand how small Chapters can make a […]

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Getting Outside the Classroom: How Agency Tours Provide Young Pros With Valuable Advice

Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red […]

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