Taylor Swift: PR Nightmare or Day Dream

I love Taylor Swift and I love public relations. Luckily for me, Taylor Swift is great at public relations. Unless you live under a rock, you know that Taylor Swift is set to drop her new album “Reputation” in mid-November. What makes this album truly unique is her album release campaign. In the past, Swift […]

Read full story · Comments { 0 }

Ethics in Professional Sports

It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems […]

Read full story · Comments { 0 }

Books Every PR Student Should Read

With the PRSSA 2017 National Conference approaching, I have been giving a lot of thought to what clothes I will take, how many resumes I will print and what books I will bring to read on the plane. I love to read and have been trying to squeeze time in to read books relevant to […]

Read full story · Comments { 0 }

Three Tidbits I Gained from Speaking with an Informational Interviewer

This past summer I had the amazing opportunity to spend several months in Washington D.C.  working as a communications intern for the United Nations Foundation. I had a fantastic experience working in for a global NGO and experiencing the great sights and sounds of our nation’s capital. This experience was also an important stepping stone […]

Read full story · Comments { 0 }

Finding Your Identity and Personal Brand

To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional […]

Read full story · Comments { 0 }

Let’s Talk Public Relations Certificate

As a diligent public relations student nearing graduation, you’ve likely served as a member in your PRSSA Chapter, completed an awesome internship at a local agency and have maybe even done your share of networking at industry conferences. But it’s no secret how competitive the entry-level job market can be. You’ve put yourself ahead of […]

Read full story · Comments { 0 }

Three Ways the PRSA Code of Ethics is Like Game of Thrones

The PRSA Code of Ethics provides guidelines for how public relations practioners should behave in the industry. These main principles are often considered the backbone of any PR activity and should be apparent in every campaign, tactic and objective we create. Sometimes this isn’t the case and PR practitioners are put in positions where their […]

Read full story · Comments { 0 }

Transitioning from PRSSA to PRSA

Throughout one’s college career, it is important to seek opportunities for advancement outside of academia. One avenue is joining pre-professional organizations to gain experience and learn to get a peep into what the professional world is like. Transitioning to PRSSA’s professional organization, PRSA, provides a more realistic immersion into professional practice as students get to […]

Read full story · Comments { 0 }

Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development Ashleigh Kathryn and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us Sept. 26 for our first all Spanish Twitter chat! https://storify.com/prssanational/ethics-month-twitter-chat-recap

Read full story · Comments { 0 }

Do’s and Don’ts of Student-run Firm Leadership

A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and […]

Read full story · Comments { 0 }