PRSA General Sessions: Jim Cantore and John Lewis [National Conference Session Recap]

Do What You Love and You Will Never Work a Day in Your Life Event: Weather or Not: Making Connections in the Dynamic Media World Presenter: Jim Cantore, Host and Meteorologist, The Weather Channel Recap: When Jim Cantore was in high school, in the event of snow, he would stay up all night to shovel […]

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Twitter Chat Recap — Chapter Chat: Best Practices for Chapter Success

Thank you to everyone who participated in our Chapter development focused Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Chapter Development Gary Bridgens (tweeting from @garingiscaring) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

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So You Got the Job—Now Keep It! A Guide to Getting Hired After Your Internship

Courtney Moats did what public relations students dream of doing: she was hired full-time for a company after completing that company’s internship program. She is now an assistant manager for Chevrolet Communications, following her time as a Chevrolet Communications intern. If you’re looking to snag an open position after the internship of your dreams, Courtney […]

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True Life: I’m a PR Student Living in a Non-Traditional Public Relations Setting

Close your eyes and envision yourself living out your dream public relations job. Ready…Set…Go… Do you see yourself strolling the streets of New York? Residing in a downtown high-rise? Having the world at your fingertips? Becoming the next Olivia Pope or Samantha Jones? As a profession that’s depicted to be glamorous, demanding and media-driven, public […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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The Power of a Storytelling Cover Letter: Q & A with Danny Rubin

Since taking office in June, I’ve had the chance to hear from many of you about your career development questions. You have asked me about resumes; how to find internships, (hint: start with the Internship Center); and writing cover letters. Actually, I’ve received more questions about cover letters than anything else. I took your questions […]

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January Monthly Reading Round-Up — New Issue of FORUM, How to “Adult,” Twitter’s Next Move

New year, new articles, but the same struggle to find free time to catch up on the latest public relations content. Not to worry,the Progressions Monthly Reading Round-Up is still here to help. Below are eight interesting articles you may have missed: 1. The Role and Influence of Social Media on the Modern PR Industry Author: […]

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City Series: New York City the “Spiritual Heart” of Public Relations

Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I […]

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PRSA Sections Series: Communications Theory, Modeling, Vital to Tech PR

If you have ever wanted to know more about different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, professionals will answer questions about their specific subcategory of the industry. Our eighth post […]

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Revisiting the Resume with Ketchum’s Talent Acquisition Manager

When I started to build a list of what employers really want to see (and not see) in a resume, I expected the answers to be the same. After a chat with resume expert and Ketchum’s Talent Acquisition Manager Serena Cohen about what she looks for in a resume, I quickly learned that writing and […]

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