3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged […]

Read full story · Comments { 0 }

Why You Shouldn’t Take My Advice

Not that you need the reminder, as I’m sure you’re currently experiencing it but when it comes to your career everyone is full of advice. From where to apply to what events to attend, it’s an endless sea of “you should’s” and “remember to’s.” It comes from a genuine place of wanting to help you […]

Read full story · Comments { 0 }

How to Make the Most of Your Internship

We’ve all been there as public relations students. Internships ― the dreaded responsibility that we are usually required to participate in. However, internships can truly be one of the best parts of your college experience. Unlike the educational experience in the classroom, you are given adult responsibilities in the workplace. This can help you gain […]

Read full story · Comments { 0 }

Bringing Out-Group Members In

This blog was originally posted on Platform Magazine. Read it here. Out-groups and in-groups are part of everyday public relations and while the in-group is usually the easier of the two to work with, both are extremely valuable to the success of a company. In order to understand the value of the out-group, we must […]

Read full story · Comments { 0 }

When Ethics Meets Crisis Communications

Although Ethics Month has passed, it is not uncommon for an array of crises concerning ethical implications for communicators to break on a weekly basis.  I decided to chat with crisis communication and ethics expert Dr. Julia Daisy Fraustino to get her take on the topic and discuss a new ethics model she created. Q: […]

Read full story · Comments { 0 }

Puzzling Together a Communication Plan

Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to […]

Read full story · Comments { 0 }

Tips to Finding an Internship in College

Finding an internship in college can be slightly overwhelming; it is one of the first times you have had to think seriously about what life after college will look like. Personally, I was hit with this overwhelming feeling during the middle of my sophomore year of college. I knew event planning and building relationships with […]

Read full story · Comments { 0 }

Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

Read full story · Comments { 0 }

Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

Read full story · Comments { 1 }

#EthicsStartWithYou

Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate […]

Read full story · Comments { 1 }