I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff     […]

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City Series: Making a Public Relations Career in Denver

As a Colorado native, I’m here to tell you I live and work in the best place. That may be a little biased, but the facts below will corroborate that statement. Let’s start with opportunity.   Denver’s unemployment rate is 4.2 percent and has even been lower in recent months. That’s more than a full […]

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To Bid or Not To Bid: Benefits of Hosting a Regional Conference Part Two

One of the most exciting, challenging and rewarding experiences a Chapter can have stem from hosting a Regional Conference. Here are a few more reasons why your Chapter should consider taking that leap and bidding to host: 1. Weight Training for Your Chapter  Giving your Chapter the opportunity to host a Regional Conference strengthens the […]

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August Twitter Chat Recap: Shift — Diversity in Action

Thank you to everyone who participated in our August 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis  (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

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How To: Learn More About the Different Sectors of Public Relations

When I first decided to major in public relations, it seemed as though everyone asked me the same question, “Do you want to work in an agency or a corporation?” Little did I know then that the job opportunities in public relations are far greater than those two options. Here are some great ways to […]

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Diversity Beyond the Looking Glass

We often throw the term diversity around. Whether it’s in our Chapters, internships or classes, the concept is always being discussed and rightfully so. However, these conversations never seem to go further than the search for diversity, and the definition is never touched. Defining Diversity Even reputable dictionaries don’t provide substantial definitions for diversity. For […]

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3 Powerful Ways to Kick-Start Your Chapter’s Year

Whether it’s working with a new client or joining a new team, I’ve learned that the way you start has a lot of influence on the rest of the experience. The same applies to your upcoming PRSSA year. How you start will have an impact on the way it progresses, and ultimately, what you get out […]

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The Diversity Conversation Doesn’t End at Work

There is beauty and strength in diversity. As author C. Joybell C. once said, “We are all equal in the fact that we are all different. We are all the same in the fact that we will never be the same. We are united by the reality that all colors and all cultures are distinct […]

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Small Chapter Success and How to Achieve It

PRSSA Chapters come in small, medium and large sizes, but small Chapters in particular are plagued with the challenge of finding success. Being a member of a small Chapter myself, I have dealt with this issue first hand. Low-attendance Chapter meetings are now my worst nightmare. At York College of Pennsylvania, our Chapter averages around […]

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