Time is Key Variable in PRSA/PRSSA Relationship Formula

As we come to the end of PRSA/PRSSA Relationship Month, I think it’s appropriate to look at those factors that hinder a Chapters’ ability to establish and maintain a close relationship with its parent Chapters and offer some thoughts on how to overcome those factors. I don’t know if time is the most important variable [...]

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PRSA New Professionals Equips Students for the Real World

Transitioning from student to professional can be quite the challenge. PRSSA prepares you for getting your first job, but how do you continue to learn and advance your career after college? Looking back now, my PRSSA experience was a dream. From becoming our Chapter’s president to serving as the National Vice President of Career Services, [...]

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Grunigs Discuss Global Communication Challenges [National Conference Session Recap]

Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and [...]

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October “Growing Your PRSA/PRSSA Relationship” Twitter Chat Recap

Thank you to everyone who participated in our second October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, PRSA Board Liaison Kelly Davis (tweeting from @davispr) and Vice President of Professional Development Dea Pennington (tweeting from @dea_pennington) for guiding the conversation. Join us on Nov. 18 at 9 p.m. ET for the next [...]

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Three Things That Separate You From an Event Planner

Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry.  With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your [...]

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Agency vs. In-House Public Relations [National Conference Session Recap]

Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, lead a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” [...]

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Make Your Résumé Stand Out in a Good Way [National Conference Session Recap]

Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting [...]

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Why You Should ‘Date’ Your Mentor

Where are all the good mentors hiding? There are networking events, but how do you know if the established professional you’re interested in is looking for a mentee, or even ready for a mentorship? There are professional organizations that boast matching programs based on your interests and aspirations, but you’re looking for a deeper connection [...]

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How to Survive in the World of Entertainment Public Relations [National Conference Session Recap]

Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do [...]

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Joining Global Conversations with International Public Relations [National Conference Session Recap]

Session: Around the World and Back: International PR Moderator: John Trybus, APR, The British Embassy Panelists: Liselle Yorke, Grameen Foundation; Amber Khan, Women for Women International; Laura Rusu, Oxfam America Recap: According to Amber Khan, the most pressing international issues right now are global groups such as ISIS and the impact they have on women and children. The use [...]

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