Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public […]

Read full story · Comments { 0 }

Crisis Communications from the Inside-Out: Top Five Tips to Begin Your Crisis Management Career

By virtue of the job, public relations professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, […]

Read full story · Comments { 0 }

Michael Scott’s Official Ethics To-Do Not List

Michael Scott, Regional Manager of Dunder-Mifflin Scranton Branch, is a comedic character and a wise teacher of what not to do, especially when it comes to ethics and professionalism. We are public relations students but ethics can be incorporated into any workspace. The examples below display what the character Michael Scott can teach us about […]

Read full story · Comments { 0 }

I Promise You Can Fit Your Internship Into Your Busy Schedule

You are holding down a part-time job, taking 15 credits and trying to see your friends. It might seem absolutely impossible to fit an internship into your schedule. Fortunately, it’s not. It’s entirely possible to fit every number of opportunities into your schedule if you want it badly enough. Plus, those opportunities are going to […]

Read full story · Comments { 0 }

Your Skills are the Secret Sauce that Corporate America Needs

When I first met my cohort in my MBA program, I wondered how I fit. I was looking at start-up mavens, Big Data, business owners, “If I told you I’d have to kill you” government and military types, too many lawyers and a tiny sprinkle of C-Suiters. I have been in publishing, PR and communications […]

Read full story · Comments { 0 }

#PlaneBae: Understanding the Ethics of Viral Content

In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the […]

Read full story · Comments { 0 }

Four Podcasts that will Feed the Communication Student’s Soul

Podcasts are magical because they are as entertaining as they are educational. Sometimes it can feel terrible to waste hours on Instagram, YouTube or television…but podcasts? You could listen for hours and leave with as many hours of conversation topics. As a communication student, it’s to your benefit to soak up information wherever you can […]

Read full story · Comments { 0 }

August PR Round Up

Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse […]

Read full story · Comments { 0 }

Ethics FAQ

What is the PRSA Code of Ethics and where can I find them? The PRSA Code of Ethics is “designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.” They include the main tenets of the Code as well as Provisions of Conduct, which further explains each principle and […]

Read full story · Comments { 0 }