Let’s Party! Five Steps to Planning a Successful Holiday Event

If the mere thought of planning a holiday get-together causes weeping and gnashing of teeth, take a minute to pull yourself together, put on your favorite holiday tunes and start planning. Establish the vision and purpose. Every event, no matter how small, needs a clear vision and purpose. Is your event to thank volunteers for [...]

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December Twitter Chat Recap: The Internship Search — Secure Your Future

Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill  (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat [...]

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Completing the Public Relations Bucket List

Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into [...]

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Attempted CNBC Bribe Reveals Honesty’s Importance in Public Relations

Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking [...]

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Intern Talk: Diverse Internships Offer a Competitive Advantage

We’re often told that college is the time to experience new things and enhance our education. This seems to work out naturally, because, in reality, the experiences outside of the classroom are really half of what college is. Most of us automatically do this by joining Greek life, student organizations and going on study abroad [...]

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Blind PRSSA Member Discusses Her Journey, Challenges in the Public Relations Industry

When many hear the term diversity, they jump straight to the category of race or other cultural identifiers. However, many times we don’t think about those affected by physical disabilities. I was fortunate to meet and spend an afternoon with Sena Pottackle, while I was volunteering at the PRSSA 2014 National Conference in Washington, D.C. [...]

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Exploring Diversity in Light of Public Relations

From education to the workforce and beyond, diversity plays a critical role in the world today.  But what are the factors of diversity, and how has diversity changed in public relations over the years? Jason Mollica, public relations and marketing consultant as well as president of JRM Comm, Inc., began his career in television and [...]

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Company Diversity in Tech, Media Industries Highlighted Through Reports

This past June, some of the world’s most influential tech companies released their employee diversity numbers. These statistics were released after years of criticism of lack of transparency with consumers and the general public. You can review some of the numbers from major companies such Google, Yahoo, LinkedIn and Facebook. These numbers are broken down [...]

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November Twitter Chat Recap: Diversity Month — Looking Through a Different Lens

Thank you to everyone who participated in our November 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, PRSSA Vice President of Advocacy Eric Winkfield  (tweeting from @EM_Winkfield) and SVP, Director and Diversity and Inclusion Officer at Edelman Zing Shaw (tweeting from @zingshaw) for guiding the conversation. Join us on Dec. 9 at 9 [...]

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How To Incorporate Diversity Into Your Chapter Programming This Month

Happy Diversity Month! During November, PRSSA National will be providing many opportunities to join in on the conversation, but the learning doesn’t stop there. Here are a few ways to incorporate diversity into your Chapter meetings: Be sure to think holistically about diversity. When considering potential programming ideas during Diversity Month, it’s important to first [...]

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