RELACIONES PÚBLICAS: COMUNICACIÓN GLOBAL

Hasta ahora las Relaciones Públicas son tomadas como una simple cortesía por parte de los comunicadores, la profesión se sigue “vendiendo” como una simple fachada para quedar bien ante otras empresas. Es momento de cambiar esa perspectiva. Muchos de nosotros, en algún momento, pensamos que las Relaciones Públicas son el simple ejercicio de vender una […]

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A Five-Minute Guide to Crafting your Five-Year Plan

“So, what’s next?” These words ring all too familiar. Whether you just completed the internship of a lifetime or said goodbye to a leadership role in a beloved organization, you’ve probably been asked this question. The power that these words hold, although most likely stemming from the good intentions and genuine inquiry of a beloved […]

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My Unexpected Conference Experience

Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA […]

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3 Ways Technology is Shaping the Modern Office

Over the past ten years, technology has changed drastically. Now more than ever, professionals are using technology in the workplace for a variety of daily tasks and ongoing projects. Below are three ways technology is shaping the modern office. 1)    Increased Connectivity. Microsoft and Google’s suite of products allows for modern employees to work simultaneously […]

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Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]

Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the […]

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How and Why Students Should Grow Their Global Network

As a soon-to-be public relations professional, I am always looking to grow my network, whether it be at my university, my current internship or during my travels. I recently concluded my semester abroad in Melbourne, Australia. While school was my main priority abroad, I also used my time in a new foreign environment to grow […]

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Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Session: Communication in Government: Our Role in the State Presenter: Estela Roeder, Consultant in Strategic Communication Recap: Estela Roeder began her presentation by talking about the function that the communicator has in the State. She proposed this question, “Do we communicate to govern or do we govern to communicate?” She emphasized the development of communication […]

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AP Style Quiz #6

Test your AP Style skills this month with our latest quiz!

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PR Roundup: July 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the […]

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The Importance of Storytelling: Why do we Love Stories?

Do you remember the 2015 Extra Gum commercial? What if I asked, “do you remember the Extra Gum commercial where two kids fall in love?” If you’ve seen the commercial, then it probably feels like a story you could never forget. That’s because our brains love stories. Stories actually engage more parts of the brain, […]

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