How to Pivot and Grow during a pandemic

A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused, […]

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BLM– Do not let it be a PR boost

Diversity is a discussion that comes and goes. Earlier this year the death of George Floyd, Breonna Taylor, Daniel Prude, and many others within the Black community sparked protests in the United States, followed by a burst of support around the world. This became an unavoidable topic within the corporate world as organizations across all […]

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Cancel Culture Hits Disney’s Mulan- An Explanation

Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney’s live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive […]

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PRoud to be Latin- Stories of PRSSA Students in Latin America

As Hispanic Heritage Month comes to an end, it is important to remember that our responsibility, as future professionals, is to keep promoting D&I initiatives in our future organizations and companies in order to build a better society. In fact, thanks to an Instagram post made by PRSSA National, we now know that only 5.7% […]

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October Twitter Chat Recap- #PRoud to be Diverse

The ongoing discussion around diversity, equity, and inclusion hit Twitter recently for many PRSSA students as PRSSA National hosted their latest Twitter chat. “#PRoud to be Diverse: The Importance of D&I in Chapters” was hosted by PRSSA National and Haniya Shariff, the PRSSA vice president of diversity and inclusion. The Twitter chat generated discussions on […]

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In the Game: Chatting Xbox PR and More with Henry Kenney III

One of the great things about pursuing a career in public relations is the opportunity to work with some of your all-time favorite brands in an industry you love. For those of you who know me, my favorite industry is without a doubt the video games industry. I hope to one day use my storytelling […]

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Clash of the Coffees

On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content […]

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PR News Recap- September

September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In […]

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It Builds Character

Editor’s Note: The following blog post reflects the opinions and thoughts of the author alone and should not be viewed as official statements or positions of PRSSA. PRSA/PRSSA advocates for employers to offer interns compensation in the form of class credit or financial compensation. For more information on content guidelines, see the Progressions blog policy. […]

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The Internship the Universe Didn’t Want Me to Have

At the beginning of sophomore year of college, I switched my major to public relations. It was then I realized I had absolutely no idea what I was doing. Don’t get me wrong, I did well in my classes and was enjoying what I was learning, I just didn’t know what I was supposed to […]

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